Kaihua Group's 2022 first quarter marketing meeting

KAIHUA

The Song of Kaihua

Don't ask me how many big dreams my heart has

We measure it step by step

Don't ask me how hard the road is

We use smile to defeat each other

Honesty is my truest smile

Firmness is my vigorous wing

Tough temper, wind blows and rain blows

World class is my proud answer

On April 10, 2022, Zhejiang Kaihua Group held the first quarter marketing meeting at its headquarters in Huangyan. The meeting was held in a combination of on-site and video. The meeting was attended by Kaihua Mold Huangyan Headquarters, Kaihua Auto Mold, Jingkai Molding Technology, Shanghai Jingkai Molding, Jingkai International Technology Trade, Jingkai Industrial Design and all the sales personnel and senior leaders in various regions.

Conference
Summary of marketing work in the first quarter

At the beginning of the meeting, Liang Zhenghua, Chairman of the Board of Directors, made the opening share.

Subsequently, all marketing personnel made corresponding analysis and report on their work in their business, and planned the marketing in the second quarter; The directors and managers of each department express their views on the actual situation of their departments and express their good vision for the company.

Key words for opening the meeting

Focus on the target
Hummingbird team must have a strong sense of purpose. Everything is customer centered. Look at goals, remove distractions, and create possibilities. Go all out to achieve the goal.
Customer relationship
Understand the customer's organizational structure, establish trust relationship, and effectively find business breakthrough.
Further improve the all-round service for core customers, and improve customer value, satisfaction and stickiness.

Short period
"Short cycle" is the demand of the market, the demand of customers and one of the core advantages of Kaihua.
Focusing on the "short cycle", all the staff work hard to better serve customers and further meet customer needs.
Cancellation of head products
Increase investment in technology research and development, continue technological innovation, and occupy a leading position in the market competition.
Keep the technical advantages, cost advantages and market share advantages of Kaihua's competitive products.

Key words of the final meeting

Service
Hummingbird team should have a profound service concept, think about problems from the perspective of customers, and improve customer satisfaction and trust.
No need for the customer to follow the progress, no need for the customer to inspect the factory, no need for the customer to test the mold.
Differentiation
Maintain and innovate service differentiation, technology differentiation and delivery cycle differentiation around customer needs. Serve customers with differentiation strategy, win a bigger market and more valuable customers.

Globalization
Kaihua is committed to building a global enterprise. Kaihua's companies in the United States, Germany and Singapore are starting up. Kaihua is laying out a global plan to better serve the global market and high-quality customers around the world.
Brand

All staff of Kaihua should have a strong brand awareness, high quality, high efficiency, short cycle, create brand value, and build trust and reputation with the brand. Improve market share and popularity with brand effect.

Chairman Liang Zhenghua, the helmsman of Kaihua Group, affirmed the work achievements of marketing personnel in the first quarter of 2022. Although the situation of epidemic prevention and control at home and abroad was severe, the orders in the first quarter steadily increased with the full efforts of Kaihua sales elites. He also said that Kaihua must follow the service concept of "all customer-centric", innovate our value with trust, improve our efficiency with speed, pursue our excellence with passion, and determine our details with attitude.

Activity

SAP sales module training seminar

In the afternoon, Kaihua SAP implementation consultant team held a SAP sales training seminar. Teacher Liang, the lecturer, gave a systematic training to all sales elites by explaining the SAP system sales module and combining the actual operation。